777e Privacy Policy

777e is the operator of the online gaming and sports betting platform accessible at 777e.today. 777e operates under an international gaming licence and offers casino games, live dealer tables, sports betting — including PSL cricket, international cricket, snooker, and UFC — slots, poker, and lottery services to eligible players.

For the purposes of this Privacy Policy, 777e acts as the data controller in respect of all personal data collected from players and visitors to the 777e Platform. As data controller, 777e determines the purposes and means of processing your personal data and is responsible for ensuring that processing is conducted lawfully, fairly, and transparently.

If you have any questions about this Privacy Policy or about how 777e processes your personal data, please contact the 777e privacy team at [email protected].

777e collects and processes the following categories of personal data from players and Platform visitors:

• Identity Data: Your legal full name as it appears on your Pakistani CNIC, your CNIC number, date of birth, nationality, and any photographic identity documents submitted for KYC verification.
• Contact Data: Your Pakistani mobile number (required for account registration and two-factor authentication), email address, and city or area of residence where provided.
• Financial Data: Payment method details necessary to process PKR deposits and withdrawals, including JazzCash mobile wallet identifiers, EasyPaisa account details, HBL/UBL/Meezan Bank account names and partial account numbers, SadaPay identifiers, and USDT TRC20 wallet addresses. Full payment credentials are not stored by 777e — these are processed by our licensed payment processing partners.
• Gaming Activity Data: A complete record of all bets placed, games played, session start and end times, wagering amounts, wins and losses, bonus usage, and account balance history.
• Technical Data: Your IP address, device type and model, operating system and version, browser type and version, device fingerprint, and geolocation data derived from your IP address.
• Usage Data: Information about how you interact with the 777e Platform, including pages visited, features accessed, navigation paths, and time spent on the Platform.
• Communications Data: Records of all communications between you and the 777e support team, including live chat transcripts, email correspondence, and any information you voluntarily provide during support interactions.
• Responsible Gaming Data: Records of any responsible gaming tools you have activated, including deposit limits, self-exclusion requests, and cool-off periods.

Where you choose not to provide personal data that is necessary for us to fulfil a legal obligation or provide a specific service — such as KYC identity documents required before processing a withdrawal — 777e may be unable to provide that service to you.

777e collects personal data through the following means:

• Direct collection: Information you actively provide when registering an account, completing the KYC verification process, making deposits or withdrawal requests, using responsible gaming tools, or contacting the 777e support team.
• Automated collection: Technical and usage data collected automatically as you navigate and interact with the 777e Platform, through cookies, server logs, and similar tracking technologies. See Section 11 for full details on our cookie practices.
• Third-party collection: Information received from payment service providers (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay) in connection with deposit and withdrawal processing, and from identity verification service providers used to support KYC processes.
• Fraud and AML screening: Data received from third-party anti-money laundering and fraud detection screening services used to fulfil 777e's regulatory obligations.

777e uses the personal data it collects for the following purposes:

• Account creation and management: To register your 777e account, verify your identity, maintain your account profile, and enable you to access all Platform services.
• Age and identity verification (KYC): To verify that you meet the 21+ age requirement and to comply with know-your-customer obligations under our international gaming licence.
• Payment processing: To process PKR deposits and withdrawal requests securely via your chosen local payment method, and to maintain accurate financial records for your account.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, money laundering, bonus abuse, duplicate accounts, and other prohibited activities on the Platform.
• Regulatory compliance: To fulfil obligations under 777e's international gaming licence, including record-keeping, reporting, and cooperation with licensed regulatory authorities where legally required.
• Customer support: To respond to your support queries, resolve disputes, and provide assistance with your account.
• Responsible gaming: To monitor gaming patterns for indicators of problem gambling, to enforce responsible gaming limits and self-exclusions that you have requested, and to proactively offer support where concerning patterns are identified.
• Platform improvement: To analyse usage data in aggregate to understand how players use the Platform and to improve the 777e user experience, game selection, and performance.
• Legal and compliance matters: To establish, exercise, or defend legal claims where necessary.

777e does not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you, except where such processing is necessary for fraud prevention or responsible gaming monitoring, in which case you have the right to request human review of any automated decision that affects your account.

777e processes your personal data on the following legal bases:

• Contractual necessity: Processing your identity data, contact data, financial data, and gaming activity data is necessary to perform the contract between you and 777e — namely, to provide you with access to gaming and betting services on the Platform and to process your deposits and withdrawals.
• Legal obligation: Processing your identity data for KYC verification, retaining transaction records, and conducting anti-money laundering screening is necessary for 777e to comply with the requirements of its international gaming licence and applicable AML regulations.
• Legitimate interests: Processing technical data and usage data for fraud prevention, Platform security, and abuse detection is justified by 777e's legitimate interest in maintaining a safe and fair gaming environment for all players.
• Consent: Where 777e processes your data for any purpose beyond those above — for example, sending you optional promotional communications — we will seek your explicit consent and you may withdraw that consent at any time by contacting [email protected].

777e does not sell, rent, or trade your personal data to unaffiliated third parties for any marketing or commercial purpose. Your data may be shared with the following categories of third parties in specific, controlled circumstances:

• Payment service providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and other payment processors receive the minimum data necessary to process your deposit or withdrawal transactions. These providers are bound by their own regulatory obligations and data protection requirements.
• Identity verification providers: KYC and AML screening service providers receive the minimum identity data necessary to complete verification checks required under our gaming licence obligations.
• Game content providers: Casino game suppliers and live dealer studio operators may receive limited technical session data necessary to operate games within the 777e Platform. These providers are bound by contractual data processing obligations.
• Regulatory and law enforcement authorities: Where legally required by our gaming licence obligations or applicable law, 777e may disclose account and transaction data to licensed regulatory authorities or law enforcement agencies.
• Legal and professional advisers: Our legal counsel, auditors, and compliance advisers may access personal data where strictly necessary to provide professional services to 777e, subject to professional confidentiality obligations.
• Business successors: In the event of a merger, acquisition, or sale of all or substantially all of 777e's assets, player data may be transferred to the relevant successor entity, subject to equivalent data protection standards.

All third-party data processors engaged by 777e are required to process personal data only on 777e's documented instructions, to implement appropriate technical and organisational security measures, and to delete or return data upon conclusion of the processing engagement.

As an internationally licensed online gaming operator, 777e's data processing infrastructure and some of its third-party service providers are located outside Pakistan. Where your personal data is transferred to countries that may not have data protection laws equivalent to those applicable in Pakistan, 777e takes steps to ensure that adequate safeguards are in place to protect your data.

Such safeguards include contractual protections in the form of data processing agreements with all international data processors, requiring those processors to implement technical and organisational security measures equivalent to those employed by 777e itself. Where a third-party processor operates in a jurisdiction with recognised data protection standards, 777e relies on that jurisdiction's adequacy as an additional safeguard.

For further information about the specific safeguards in place for any international data transfer, please contact the 777e support team at [email protected].

777e implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• Encryption in transit: All data transmitted between your device and the 777e Platform is protected using TLS (Transport Layer Security) encryption.
• Encryption at rest: Sensitive personal data stored on 777e systems, including identity documents and financial data, is encrypted at rest using industry-standard algorithms.
• Access controls: Access to personal data within 777e is restricted on a strict need-to-know basis. All internal access to production data systems is role-gated, logged, and auditable.
• Two-factor authentication: Player accounts are protected by optional two-factor authentication via SMS to your registered Pakistani mobile number, which 777e strongly recommends enabling.
• Penetration testing and security audits: 777e conducts periodic security assessments of its Platform and data infrastructure to identify and remediate vulnerabilities.

In the event of a data security incident that is likely to result in high risk to your rights and freedoms, 777e will notify affected players without undue delay via the email address registered to your account and will take all reasonable steps to contain and remediate the incident.

Please note that no method of electronic transmission or storage is completely secure. While 777e takes all reasonable precautions to protect your data, we cannot guarantee absolute security. You are also responsible for keeping your 777e account credentials secure and confidential.

777e retains personal data for as long as is necessary to fulfil the purpose for which it was collected, or for as long as is required by our international gaming licence obligations and applicable regulatory requirements. The following general retention periods apply:

• Active account data: Identity, contact, financial, and gaming activity data is retained for the full duration of your active 777e account relationship.
• Post-closure retention: Following account closure, 777e retains identity, financial, and gaming activity data for a minimum period of five (5) years to comply with anti-money laundering record-keeping obligations and gaming regulatory requirements. This period may be extended where an account is under investigation or where a legal claim is pending.
• Communications data: Support communications and correspondence are retained for a minimum of three (3) years for dispute resolution and quality assurance purposes.
• Technical and usage data: Aggregated and anonymised usage analytics data may be retained indefinitely. Raw technical data (IP logs, device fingerprints) is retained for a maximum of twelve (12) months unless required for an active fraud investigation.
• Cookie data: Cookie lifetimes vary depending on cookie type. Session cookies expire when you close your browser. Persistent cookies expire according to the timescales described in Section 11.

At the end of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.

You have the following rights in relation to your personal data held by 777e. To exercise any of these rights, please contact the 777e support team at [email protected] from the email address registered to your account:

• Right of access: You have the right to request a copy of the personal data 777e holds about you and information about how it is being processed.
• Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data we hold about you. You may update your contact details directly within your account settings for certain fields.
• Right to erasure: In certain circumstances, you have the right to request deletion of your personal data. Please note that this right is subject to overriding legal obligations — where we are required to retain your data under our gaming licence or AML obligations, we will inform you of this.
• Right to restrict processing: You have the right to request that 777e restricts the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or where processing is unlawful.
• Right to data portability: Where processing is based on your consent or on contractual necessity and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to processing of your personal data where that processing is based on legitimate interests. 777e will cease that processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

777e will respond to all privacy rights requests within 30 days of receipt. Where a request is complex or where a high volume of requests has been received, this period may be extended by a further 60 days, in which case we will notify you of the extension within the initial 30-day period.

The 777e Platform uses cookies and similar tracking technologies to ensure proper Platform operation, improve your gaming experience, and support security and fraud prevention functions. The following categories of cookies are used on the 777e Platform:

• Strictly necessary cookies: These cookies are essential for the 777e Platform to function correctly. They enable core functions such as maintaining your login session, storing your account preferences, and enabling secure access to your account. These cookies cannot be disabled without materially impairing your ability to use the Platform.
• Security cookies: Used for fraud detection, bot identification, duplicate account detection, and security event logging. These cookies process your device fingerprint and IP address data and are necessary for the integrity of the Platform.
• Performance cookies: Used to collect anonymised aggregate data about how players navigate and use the Platform, enabling 777e to identify areas for improvement. This data does not identify individual players.
• Functionality cookies: Used to remember your preferences, such as language settings and responsible gaming display options, to provide a more personalised experience on subsequent visits.

Most web browsers allow you to control cookies through their settings. However, restricting or disabling cookies on the 777e Platform may impair your ability to log in, maintain sessions, or access certain features. For instructions on managing cookies in your specific browser, please refer to your browser's help documentation.

777e takes its responsible gaming obligations seriously and processes certain personal data specifically to support player protection. This includes monitoring gaming activity data — such as session frequency, session duration, deposit patterns, and loss velocity — for indicators of problem gambling behaviour.

Where our responsible gaming monitoring identifies potential indicators of concern, 777e may proactively contact you via your registered email address or mobile number to offer information about available support tools and resources. This processing is carried out on the basis of 777e's legitimate interests in promoting safe gaming and complying with the responsible gaming standards applicable under our international gaming licence.

Responsible gaming data — including records of any self-exclusion requests, deposit limits, cool-off periods, or other responsible gaming tools activated on your account — is retained for the full duration of any active restriction and for five years following account closure. This data may not be deleted on request during an active self-exclusion period, as it is essential for enforcing the protection you have requested.

If you are concerned about your gaming habits or those of someone you know, please contact the 777e support team immediately or use the self-exclusion tool available in your account settings. 777e enforces a strict 21+ age policy and all responsible gaming restrictions are treated with the highest priority.

The 777e Platform is strictly not intended for persons under the age of 21. 777e does not knowingly collect personal data from anyone below the age of 21. Our registration process includes an age declaration requirement and our KYC process includes mandatory age verification via CNIC before any withdrawal is processed.

If 777e becomes aware that personal data has been collected from a person under the age of 21, the relevant account will be immediately suspended and all personal data associated with that account will be deleted within a reasonable timeframe, subject to any overriding regulatory retention obligations. If you believe that a minor has registered an account on the 777e Platform, please contact us immediately at [email protected].

777e reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or regulatory requirements. Where material changes are made to how we process your personal data, we will notify you via the email address registered to your account and will publish an updated version of this Privacy Policy on the 777e Platform with a revised effective date.

Your continued use of the 777e Platform following the publication of a revised Privacy Policy constitutes your acknowledgment and acceptance of the updated terms. If you do not agree with any change, you may close your account by contacting [email protected].

We recommend reviewing this Privacy Policy periodically to stay informed about how 777e protects your personal data.

If you have any questions, concerns, or complaints about this Privacy Policy or about how 777e processes your personal data, or if you wish to exercise any of your privacy rights, please contact the 777e support team:

Email: [email protected]

Support Hours: 24/7 — Pakistan Standard Time (PKT)

We will investigate all privacy-related queries and complaints promptly and will respond within 30 days of receipt. Where your query is complex or requires consultation with third parties, this period may be extended by a further 30 days, in which case we will notify you of the extension.